Problem
The task at hand was to establish an online brand presence for simplyhatfield.com and simultaneously redesign the website. The objectives included creating a user-friendly, engaging, product-focused site that would be accessible on all devices.
Solution
Collaborating closely with the creative team, I delivered a striking, user-centered design. The online brand was derived from existing print assets, incorporating fonts, color palettes, textures,
and photos.
and photos.
To revamp the website, I conducted an in-depth audit of site pages and reimagined them through whiteboard sessions. These redesigned concepts were then transformed into mockups for review. Notably, the client found the site’s framework so effective that it served as a template for the parent company’s new website and two other
co-branded sites.
co-branded sites.
