EARLY PASSION FOR DESIGN
My passion for art and design took root at the age of two, displaying an early talent for drawing. With a vision disability, creating has always been therapy for me, made all the more precious because of my limitations. Each work is a labor of love, designed from the heart, defeating vision obstacles. These challenges have made me a strong  advocate for accessibility for the disabled, because I am a part of that community.
I help reimagine brands for market leaders across industries, ready to collaborate on visually stunning products for brand elevation.
STYLE AND APPROACH
My overarching goal is sculpting a meaningful experience for users,  combining extensive research on user needs, then blending cutting edge graphics with strategic UI design. My design style is clean and modern, with a focus on white space, grid use, and crafting of type. My approach is on a UX based and mobile first.
MY PROCESS
My unique design process involves five pillars: Research, Sketch (play), Design, Share, Refine, and Repeat. This approach consistently achieves my best work. My favorite part is the sketch (play) phase, playing in the sandbox. It is where ideas are explored, and concepts take shape.
RESEARCH
Research lies at the heart of powerful product design. I carefully research the client, the project, product, and user to understand the client brand and user needs.  I take notes on how a product works. I ask questions, like What’s good about it? What’s bad about it? What are the key features? What are users saying? How user -friendly is the existing product?  How functional is the navigation?  
SKETCH
These sketches are based on my diligent research. I sketch out an entire design with pen and paper from start to finish to get my ideas on paper and explore all possibilities. Each individual screen, the navigation, and all user interactions are evaluated. I may include the technical development team at this stage, but my primary goal is to ensure the ideas are feasible.
DESIGN
Sketches are taken to the computer and wire frame mockups are created for all needed platforms and deliverables.  
SHARE
Designs are shared with the team for feedback and direction.
REFINE
Designs are updated, and edits are made, based on feedback from technical developers and other stakeholders.

LET’S COLLABORATE!
I am ready to transform your brand through innovative designs. Shoot me a message about your project to start the process. I look forward to working
with you! 
Clients
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